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is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies.Google hosts and develops a number of Internet-based services and products, Google cut its taxes by .1 billion in the period of 2007 to 2009 using a technique that moves most of its foreign profits through Ireland and The Netherlands to Bermuda.A likely outcome of the antitrust investigations is a negotiated settlement where Google would agree not to discriminate in favor of its products over smaller competitors.Federal Trade Commission ended its investigation during a period which the co-founder of Google, Larry Page, had met with individuals at the White House and the Federal Trade Commission, leading to voluntary changes by Google; since January 2009 to March 2015 employees of Google have met with officials in the White House about 230 times according to the Wall Street Journal.At a news conference on July 17, 2013 Joaquín Almunia, the European Union competition commissioner, said that he "concluded that the proposals that Google sent to us months ago are not enough to overcome our concerns" and he had written to Eric Schmidt, Google's executive chairman, "asking Google to present better proposals or improved proposals." In the case of the now-defunct Google-Yahoo! Department of Justice found that the deal would be "materially reducing important competitive rivalry between the two companies" and would violate the Sherman Antitrust Act. Beyond the existence of alternatives, Google's large market share was another aspect of the debate, as this exchange between Senator Herb Kohl and Mr. Federal Trade Commission staff were preparing a recommendation that the government sue Google on antitrust grounds.deal of 2008—a pact for Google to sell advertising on Yahoo! Schmidt at the September Senate hearing illustrates: Senator Kohl asked: "But you do recognize that in the words that are used and antitrust kind of oversight, your market share constitutes monopoly, dominant – special power dominant – special power dominant for a monopoly firm. " In testimony before the same Senate panel, Jeffrey Katz and Jeremy Stoppelman, the chief executives from Google's competitors Nextag and Yelp, said that Google tilts search results in its own favor, limiting choice and stifling competition. The areas of concern include accusations of manipulating the search results to favor Google services such as Google Shopping for buying goods and Google Places for advertising local restaurants and businesses; whether Google's automated advertising marketplace, Ad Words, discriminates against advertisers from competing online commerce services like comparison shopping sites and consumer review Web sites; whether Google's contracts with smartphone makers and carriers prevent them from removing or modifying Google products, such as its Android operating system or Google search; and Google's use of its smartphone patents.Furthermore, rankings will be determined primarily by which advertisers place the highest "bid", though the announcement does not elaborate on this process.The transition will be complete in the fall of 2012.
The page ranking algorithm of Google can and has been manipulated for political and humorous reasons.In Google's world a site's reputation is in part determined by how many and which other sites link to it (links from sites with a "better" reputation of their own carry more weight). Senate antitrust panel in September 2011, Jeffrey Katz, the chief executive of Nex Tag, said that Google's business interests conflict with its engineering commitment to an open-for-all Internet and that: "Google doesn't play fair.Since new sites will seldom be as heavily linked as older more established sites, they aren't as well known, won't have as much of a reputation, and will receive a lower page ranking. Google rigs its results, biasing in favor of Google Shopping and against competitors like us." Jeremy Stoppelman, the chief of Yelp, said sites like his have to cooperate with Google because it is the gateway to so many users and "Google then gives its own product preferential treatment." In earlier testimony at the same hearing Eric Schmidt, Google's chairman, said that Google does not "cook the books" to favor its own products and services.Afterwards, the company started to send £8 billion in profits a year to Bermuda.
Google's income shifting—involving strategies known to lawyers as the "Double Irish" and the "Dutch Sandwich"—helped reduce its overseas tax rate to 2.4 percent, the lowest of the top five U. technology companies by market capitalization, according to regulatory filings in six countries.
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